Movie Poster Influences

Looking out these Posters, it is clear what features influenced the creation of our Poster. "Submarine" and "Edge of Seventeen" both show the protagonist in the centre of the poster, pointing the viewers eyes and attention to the character, thus suggesting that the movie is primarily revolved around that certain character. "Submarine" uses quotes from critics, which we used in our final Poster, conforming to many coming of age movies. "Edge of Seventeen" showed the main character actor list, as we did in ours, putting the attention on just those Actors.

"Diary of a Teenage Girl" and "Napoleon Dynamite" both use the drawing and doodle effect, which was a good feature to make the audience aware this isn't necessarily an adult movie, however directed to a younger audience as the appeal of doodling is more or less for children and teens, suggesting its teen-like nature. We wanted to have this effect as a main feature to our Poster to give that teen feel. "Diary of a Teenage Girl" used a border for their photograph of the cast, in which we also applied to our work, and the top of the poster showed a critic quote, engaging the audience. Star ratings were also used within our work, and many teen film posters.

Movie Poster - Take 2

Here we have the finished version of our movie poster in which we have significantly developed from the prior version. Firstly, we enhanced the size of "Marmalady" to bring the attention to the font, showing its importance in the poster, also making it very clear that this is the title of the movie. We had then decided to remove the cast names from the top of the poster and place just the three main characters directly above the title. This puts the attention more so to these actors, whereas we placed every character on the first take. We did want to add reviews just like the first take so we moved them above the cast and altered them slightly, both colour and font. However this time we wanted to additionally show a written review "HEARTFELT AND HILARIOUS" said by the "Pinewood Reporter" adding to its professionalism. 

Due to the name of the movie (Marmalady) we decided to use cartoon images of marmalade, despite the film being nothing to do with marmalade, it conforms to the characters wackiness. Other simple and random cartoon images were also used, to conform to that of a teenage coming of age movie. 

Institution Research

Here we have a select few film institutions, and festivals, we chose to follow with a minimalist look to our trailer, oh which conventionally applies to a "Coming of Age Drama" as they tend to have independent companies and not have dramatised visuals like "Warner Brothers" and ""20th Century Fox".

We also continued with the company we used for our Year 12 piece of work, "Le Duckelle Films" and the additional creation of "Moonwalk Film Festival" evidently based off of "Sundance" we created this logo on Paint.net using several layers to finish with a clean look. Le Duckelle was also previously created on Paint.Net last year.

Movie Poster - Take 1 + Analysis

Our first attempt is very simple, however effective. We have added film festival logos to conform to coming of age posters, one of which we had created ourselves. Many movie posters do include reviews from newspapers, this is why we chose to add this beneath the film festival logos. The title however is very small, making it hard for the audience to identify it. However we have placed "A motion picture by Le Duckelle Films" thus suggesting that Marmalady is the title of the film. At the far top we have applied the names of the cast, which is commonly done in movie posters.

The high percentage of negative space suggests that there should be something there to fill in the gaps. We went for a scrapbook style for the poster, where we purposely roughly cut out luiza from a photograph we took for the poster, and added layers of noise, and de-saturation to create a faded out look.

To improve we need to add additional images, or even characters to the poster to fill up negative space.

Possible Font Ideas for Marmalady

As you can see, most of the fonts we have chosen are cursive as this is the typical type shown in indie coming of age movies. We want to suggest an innocent and lively nature through a happy type of font.

Editing Screengrabs and Analysis

This screengrab shows the audience certificate i made on Paint.net, we replicated the certificate showing they preview before trailers, we combined what was written on the green band and the red one, to make our own. Obviously, the certificate is exaggerated slightly to look more professional and conform to a real trailer.

 We decided that this year we would place our titles over our film to conform to many trailers. This made it look professional and clean, we used the same film institution logo as last year which was "Le Duckelle films" which we also edited and made on "Paint.net".

Here we have the "Moonwalk Film Festival 2016" which we edited on "Paint.net". We replicated the "Sundance Film festival" logo with our own twist. This is usually shown in indie coming of age trailers, so in order to inhibit and conform to this, we had to make our own and place it in our trailer.

Character Analysis

This is our protagonist "Lola" who is the nerdy unpopular teen who blossoms into a young adult throughout the movie. Here are two shots of the character in costume. These were taken shortly before we filmed the scene where "Ricky" is at Lola's door with flowers in attempt to apologise to her. The use of the curlers and dressing gown show her innocent and girly side, meanwhile also exhibiting her lonesome nature.

Script - Rough Draft

Introduction to trailer begins with a serene setting shot of waves hitting the shore as the film institution title appears on top of the waves. A melodic acoustic soundtrack begins playing setting a dreamy theme.
Voice over narrative:(in a monotone) "have you ever reached that time in life when you feel like you belong and the concept of love...makes sense"
cuts to close up scene of protagonist opening their eyes from a dream.
voice over narrative: " well that wasn't that time for me..."
cuts to shot of protagonist's feet: Voice over narrative: "yet"
close up shot of the love interest Riki in slow motion.
voice over narrative "Riki was everything.."
shot of Lola the protagonist at school.
voice over narrative:And I wasn't everything.
The ambient music fades as it cuts to dialogue scene of Lola and Sam.
Sam: (in an affirmative tone) "we're going to the party"
Lola(doubtfully) "hmm I don't know"
Sam "Riki's going to be there"
Lola (eagerly) "okay I'm going"
camera cuts to an over the shoulder shot of Sam looking at Lola's outfit.
Lola "what you think?"
close up shot of Sams facial expression.
Sam:(disapprovingly) "you're joking rigtht"
Lola grunting shuts the door and get's changed again,she then comes out again in a very different outfit.Close up of Sam's facial expression.
Sam: (pleased) "much better".
Party scene, there is diegetic music in the background of the party scene and extras in the background of that scene not focused on.Lola and Riki bump into each other.
Lola:(infatuated) "Riki..hey"
Riki:(smiling) "it's Lola right.."
sequence of clips begins in a fast pace.
Lola (looking at Riki)
"do you believe things happen for a reason?"
Riki: "sometimes"
scene cuts to a medium shot of Lola looking at phone with a shocked facial expression, Riki enters the scene Lola turns around and holds up the phone towards his face.
Lola (shouting) "Am I game to you?!"
Riki (in a passive voice) "wait Lola.."
Lola (angrily) "so this was all pretend!"
Riki (desperately) "No Lola! you don't understand, In the beginning yes but then I got to know.."
Lola (interrupting riki) " shut up!"
cuts to scene of Sam following Lola outside
Sam (trying to get Lola's attention) " I was just trying to help you!"
Lola (muttering) "you screwed me over"
cuts to scene of of Lola opening her door to find Riki at her door with a sign saying "sorry".
scene of Lola and Sam riding their bikes as melodic music restarts and fades into the final scene of Lola laying on the grass.

Questionnaire for Movie Title ideas + The meaning behind the Titles..

We made our questionnaire on Microsoft Word and printed 20 copies. We went around asking 20 people of ages 15-18 (of which is our target audience age group) to pick the name that most attracted them...

The results were a joint tie between Matchless and Marmalady.

THE MEANING BEHIND THE TITLE:

1. MarmaLady

Marma a Sanskrit word meaning hidden or secret connoting secrecy which is reflects on the plot of our story line. Lady referencing to our protagonist a teenage girl who is growing into the lady she wants to be. Marmalady suggesting she is an unnoticed hidden girl who is lady like.

2.Crybaby

this is usually a negative nickname to describe some one childish and over emotional connotes emotion and innocence.

3. Miss ingenious

Miss connotes a young lady,ingenious- meaning innocent and naive.

4. Matchless meaning incomparable

The Rules of Continuity:

The Rules of Continuity in editing:

- Shot Reverse Shot - 

This is a film technique which is applied during scenes where there are several characters, this is usually where dialogue is shown between two characters. This links to the 180 degree rule, as this characters looking back and forth at each other.

- Match-on-Action - 

This refers to when one shot cuts to another that depicts the result, or continuation of an action that was shown in the previous shot. This "matches" the action. Match on action creates a continuous feel of time to the shots, as the shot cuts do not tend to be noticeable.

- The 180°Rule -

This is considered an essential to filmmaking and continuity editing. When done wrong, it will affect the overall outlook on the scene, but in some cases, may be an effect the director intended. The purpose of this rule is that the camera should stay on the same side throughout every shot of the scene. When the camera moves across the other side, it is identified as "crossing the line".

Marmalady soundtrack by Gabriel Paulielo

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This is a brief clip of Gabriel Paulielo showing us how he created the "Marmalady Theme" step by step. We took into encounter what type of music was used within coming of age movies, usually incorporated  several layers of guitar riffs, and melodies. Gabriel's "Marmalady Theme" was successful to our piece of work, as using a piece of soundtrack we created ourselves, shows the independence we went through in making our Movie Trailer. I feel that this piece of music fits perfectly to our movie as it really brings out the suggestion of youth and happiness in growing up through the high notes and melodic structure.

The Big Wedding - Trailer analysis

This is one of many successful romantic comedy trailers, it represents the key themes of this  film very well. Beginning with the well known institution title "Lionsgate" of which have produced award winning films such as Hunger games,Twilight,Now you see me, Saw and many more films, influences the audience to watch this film as the film will most likely be successful.

As the institution titles appear there is also non diegetic sound of what seems to be the sound of maracas shaking. This produces the trailer with  rhythm. There is then a quick slide effect from the institution shot to the first significant scene, a long establishing shot of a mansion near the river.There is the sounds of dogs barking which is used as a sound bridge to the next middle shot of a lady knocking on the door and calling out "hello".We are immediately  introduced to the genre as we see the lady walking in to an awkward situation of a man and another woman getting sexual with each other, which is amusing for the audience. The camera pans side ways from the main lady to the other lady and then to the mans facial expression when he says "hey my ex wife is here" in a sarcastic  tone. This reinforces the awkwardness which is a common mood in most comedy films. There is then a jump cut back to trailer narrative shot where it reads "this fall" and then cross cuts back to the scene of the ladies having dialogue then cuts back to the narrative " the family gathers". This use of editing of cross cutting of scenes is very effective in reminding the audience that this is a trailer as it cuts out from the illusion that it is reality it is also effective in broadening the audiences understanding of the plot.There is then following extract shots of family members such as the dad and the daughter greeting each other. To refer back to the narrative shot. There is happy background music playing during these scenes "love don't come easy" which gives the trailer a light hearted theme. there is then some effective editing in a medium shot of the families adopted son and his fiancée talking about how his extremely catholic  biological mother is coming for his wedding. when the lines" she is?" is delivered the non diegetic background music comes to an abrupt stop. To highlight the importance of his biological mother coming suggesting it is a key aspect in the film. The use of abruptly stopping music is very conventional in comedy film trailers , and is an editing skill both Luiza and I have progressed with planning on achieving in our trailer. The trailer is followed then by another song which is also upbeat but louder as the scenes are shorter and snappier, there are rapid shots of misunderstandings(when they attempt to speak spanish to his biological mother)and slapstick comedy all indicating the genre of this film. towards the end of the trailer the actors names are mentioned bellow medium shots of them in the movie.

Bad Moms - Trailer Analysis

The beginning of this trailer is introduced with 2 brief snippets of the institution titles, it then quickly cuts to the opening long shot of a house in a neighborhood. This shot is used as a establishing shot giving the audience an idea of where the story is mainly set. The shot is also accompanied by non diegetic up beat piano music, this creates a lighthearted mood and immediately connotes a friendly comedy genre of film. There is then a voice over of the main character playing as the camera cuts to a close up shot of a cooking pan with food in it and the camera quickly pans up the main character who seems to be mother. In this panning up shot the actress Mila Kunis is revealed this is effective as she is a famous,well recognized American actress this makes the audience want to see the film because of this actress. The voice over is also effective as it is the main character talking out-loud as if she was talking directly to the audience engaging the audience and making us feel involved.The camera cuts to a medium shot of the protagonist in the kitchen, this enables the audience to see her setting which is a kitchen in a home and introduces us to the 2 children sitting down. In this shot the main character is moving about anxiously this suggests that the main character faces stress in this story. The main character is given prevalence this editing makes it obvious that she is an important character and makes us sympathize with her. The next significant shot is a close up shot of her face as she pulls a worried expression this makes the audience feel sorry for her however the up beat background music indicates that her problems are viewed light heartedly in this film.