Movie Poster Influences

Looking out these Posters, it is clear what features influenced the creation of our Poster. "Submarine" and "Edge of Seventeen" both show the protagonist in the centre of the poster, pointing the viewers eyes and attention to the character, thus suggesting that the movie is primarily revolved around that certain character. "Submarine" uses quotes from critics, which we used in our final Poster, conforming to many coming of age movies. "Edge of Seventeen" showed the main character actor list, as we did in ours, putting the attention on just those Actors.

"Diary of a Teenage Girl" and "Napoleon Dynamite" both use the drawing and doodle effect, which was a good feature to make the audience aware this isn't necessarily an adult movie, however directed to a younger audience as the appeal of doodling is more or less for children and teens, suggesting its teen-like nature. We wanted to have this effect as a main feature to our Poster to give that teen feel. "Diary of a Teenage Girl" used a border for their photograph of the cast, in which we also applied to our work, and the top of the poster showed a critic quote, engaging the audience. Star ratings were also used within our work, and many teen film posters.

Movie Poster - Take 2

Here we have the finished version of our movie poster in which we have significantly developed from the prior version. Firstly, we enhanced the size of "Marmalady" to bring the attention to the font, showing its importance in the poster, also making it very clear that this is the title of the movie. We had then decided to remove the cast names from the top of the poster and place just the three main characters directly above the title. This puts the attention more so to these actors, whereas we placed every character on the first take. We did want to add reviews just like the first take so we moved them above the cast and altered them slightly, both colour and font. However this time we wanted to additionally show a written review "HEARTFELT AND HILARIOUS" said by the "Pinewood Reporter" adding to its professionalism. 

Due to the name of the movie (Marmalady) we decided to use cartoon images of marmalade, despite the film being nothing to do with marmalade, it conforms to the characters wackiness. Other simple and random cartoon images were also used, to conform to that of a teenage coming of age movie. 

Institution Research

Here we have a select few film institutions, and festivals, we chose to follow with a minimalist look to our trailer, oh which conventionally applies to a "Coming of Age Drama" as they tend to have independent companies and not have dramatised visuals like "Warner Brothers" and ""20th Century Fox".

We also continued with the company we used for our Year 12 piece of work, "Le Duckelle Films" and the additional creation of "Moonwalk Film Festival" evidently based off of "Sundance" we created this logo on Paint.net using several layers to finish with a clean look. Le Duckelle was also previously created on Paint.Net last year.

Movie Poster - Take 1 + Analysis

Our first attempt is very simple, however effective. We have added film festival logos to conform to coming of age posters, one of which we had created ourselves. Many movie posters do include reviews from newspapers, this is why we chose to add this beneath the film festival logos. The title however is very small, making it hard for the audience to identify it. However we have placed "A motion picture by Le Duckelle Films" thus suggesting that Marmalady is the title of the film. At the far top we have applied the names of the cast, which is commonly done in movie posters.

The high percentage of negative space suggests that there should be something there to fill in the gaps. We went for a scrapbook style for the poster, where we purposely roughly cut out luiza from a photograph we took for the poster, and added layers of noise, and de-saturation to create a faded out look.

To improve we need to add additional images, or even characters to the poster to fill up negative space.

Possible Font Ideas for Marmalady

As you can see, most of the fonts we have chosen are cursive as this is the typical type shown in indie coming of age movies. We want to suggest an innocent and lively nature through a happy type of font.

Editing Screengrabs and Analysis

This screengrab shows the audience certificate i made on Paint.net, we replicated the certificate showing they preview before trailers, we combined what was written on the green band and the red one, to make our own. Obviously, the certificate is exaggerated slightly to look more professional and conform to a real trailer.

 We decided that this year we would place our titles over our film to conform to many trailers. This made it look professional and clean, we used the same film institution logo as last year which was "Le Duckelle films" which we also edited and made on "Paint.net".

Here we have the "Moonwalk Film Festival 2016" which we edited on "Paint.net". We replicated the "Sundance Film festival" logo with our own twist. This is usually shown in indie coming of age trailers, so in order to inhibit and conform to this, we had to make our own and place it in our trailer.

Character Analysis

This is our protagonist "Lola" who is the nerdy unpopular teen who blossoms into a young adult throughout the movie. Here are two shots of the character in costume. These were taken shortly before we filmed the scene where "Ricky" is at Lola's door with flowers in attempt to apologise to her. The use of the curlers and dressing gown show her innocent and girly side, meanwhile also exhibiting her lonesome nature.

Script - Rough Draft

Introduction to trailer begins with a serene setting shot of waves hitting the shore as the film institution title appears on top of the waves. A melodic acoustic soundtrack begins playing setting a dreamy theme.
Voice over narrative:(in a monotone) "have you ever reached that time in life when you feel like you belong and the concept of love...makes sense"
cuts to close up scene of protagonist opening their eyes from a dream.
voice over narrative: " well that wasn't that time for me..."
cuts to shot of protagonist's feet: Voice over narrative: "yet"
close up shot of the love interest Riki in slow motion.
voice over narrative "Riki was everything.."
shot of Lola the protagonist at school.
voice over narrative:And I wasn't everything.
The ambient music fades as it cuts to dialogue scene of Lola and Sam.
Sam: (in an affirmative tone) "we're going to the party"
Lola(doubtfully) "hmm I don't know"
Sam "Riki's going to be there"
Lola (eagerly) "okay I'm going"
camera cuts to an over the shoulder shot of Sam looking at Lola's outfit.
Lola "what you think?"
close up shot of Sams facial expression.
Sam:(disapprovingly) "you're joking rigtht"
Lola grunting shuts the door and get's changed again,she then comes out again in a very different outfit.Close up of Sam's facial expression.
Sam: (pleased) "much better".
Party scene, there is diegetic music in the background of the party scene and extras in the background of that scene not focused on.Lola and Riki bump into each other.
Lola:(infatuated) "Riki..hey"
Riki:(smiling) "it's Lola right.."
sequence of clips begins in a fast pace.
Lola (looking at Riki)
"do you believe things happen for a reason?"
Riki: "sometimes"
scene cuts to a medium shot of Lola looking at phone with a shocked facial expression, Riki enters the scene Lola turns around and holds up the phone towards his face.
Lola (shouting) "Am I game to you?!"
Riki (in a passive voice) "wait Lola.."
Lola (angrily) "so this was all pretend!"
Riki (desperately) "No Lola! you don't understand, In the beginning yes but then I got to know.."
Lola (interrupting riki) " shut up!"
cuts to scene of Sam following Lola outside
Sam (trying to get Lola's attention) " I was just trying to help you!"
Lola (muttering) "you screwed me over"
cuts to scene of of Lola opening her door to find Riki at her door with a sign saying "sorry".
scene of Lola and Sam riding their bikes as melodic music restarts and fades into the final scene of Lola laying on the grass.

Questionnaire for Movie Title ideas + The meaning behind the Titles..

We made our questionnaire on Microsoft Word and printed 20 copies. We went around asking 20 people of ages 15-18 (of which is our target audience age group) to pick the name that most attracted them...

The results were a joint tie between Matchless and Marmalady.

THE MEANING BEHIND THE TITLE:

1. MarmaLady

Marma a Sanskrit word meaning hidden or secret connoting secrecy which is reflects on the plot of our story line. Lady referencing to our protagonist a teenage girl who is growing into the lady she wants to be. Marmalady suggesting she is an unnoticed hidden girl who is lady like.

2.Crybaby

this is usually a negative nickname to describe some one childish and over emotional connotes emotion and innocence.

3. Miss ingenious

Miss connotes a young lady,ingenious- meaning innocent and naive.

4. Matchless meaning incomparable

The Rules of Continuity:

The Rules of Continuity in editing:

- Shot Reverse Shot - 

This is a film technique which is applied during scenes where there are several characters, this is usually where dialogue is shown between two characters. This links to the 180 degree rule, as this characters looking back and forth at each other.

- Match-on-Action - 

This refers to when one shot cuts to another that depicts the result, or continuation of an action that was shown in the previous shot. This "matches" the action. Match on action creates a continuous feel of time to the shots, as the shot cuts do not tend to be noticeable.

- The 180°Rule -

This is considered an essential to filmmaking and continuity editing. When done wrong, it will affect the overall outlook on the scene, but in some cases, may be an effect the director intended. The purpose of this rule is that the camera should stay on the same side throughout every shot of the scene. When the camera moves across the other side, it is identified as "crossing the line".

Marmalady soundtrack by Gabriel Paulielo

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This is a brief clip of Gabriel Paulielo showing us how he created the "Marmalady Theme" step by step. We took into encounter what type of music was used within coming of age movies, usually incorporated  several layers of guitar riffs, and melodies. Gabriel's "Marmalady Theme" was successful to our piece of work, as using a piece of soundtrack we created ourselves, shows the independence we went through in making our Movie Trailer. I feel that this piece of music fits perfectly to our movie as it really brings out the suggestion of youth and happiness in growing up through the high notes and melodic structure.

The Big Wedding - Trailer analysis

This is one of many successful romantic comedy trailers, it represents the key themes of this  film very well. Beginning with the well known institution title "Lionsgate" of which have produced award winning films such as Hunger games,Twilight,Now you see me, Saw and many more films, influences the audience to watch this film as the film will most likely be successful.

As the institution titles appear there is also non diegetic sound of what seems to be the sound of maracas shaking. This produces the trailer with  rhythm. There is then a quick slide effect from the institution shot to the first significant scene, a long establishing shot of a mansion near the river.There is the sounds of dogs barking which is used as a sound bridge to the next middle shot of a lady knocking on the door and calling out "hello".We are immediately  introduced to the genre as we see the lady walking in to an awkward situation of a man and another woman getting sexual with each other, which is amusing for the audience. The camera pans side ways from the main lady to the other lady and then to the mans facial expression when he says "hey my ex wife is here" in a sarcastic  tone. This reinforces the awkwardness which is a common mood in most comedy films. There is then a jump cut back to trailer narrative shot where it reads "this fall" and then cross cuts back to the scene of the ladies having dialogue then cuts back to the narrative " the family gathers". This use of editing of cross cutting of scenes is very effective in reminding the audience that this is a trailer as it cuts out from the illusion that it is reality it is also effective in broadening the audiences understanding of the plot.There is then following extract shots of family members such as the dad and the daughter greeting each other. To refer back to the narrative shot. There is happy background music playing during these scenes "love don't come easy" which gives the trailer a light hearted theme. there is then some effective editing in a medium shot of the families adopted son and his fiancée talking about how his extremely catholic  biological mother is coming for his wedding. when the lines" she is?" is delivered the non diegetic background music comes to an abrupt stop. To highlight the importance of his biological mother coming suggesting it is a key aspect in the film. The use of abruptly stopping music is very conventional in comedy film trailers , and is an editing skill both Luiza and I have progressed with planning on achieving in our trailer. The trailer is followed then by another song which is also upbeat but louder as the scenes are shorter and snappier, there are rapid shots of misunderstandings(when they attempt to speak spanish to his biological mother)and slapstick comedy all indicating the genre of this film. towards the end of the trailer the actors names are mentioned bellow medium shots of them in the movie.

Bad Moms - Trailer Analysis

The beginning of this trailer is introduced with 2 brief snippets of the institution titles, it then quickly cuts to the opening long shot of a house in a neighborhood. This shot is used as a establishing shot giving the audience an idea of where the story is mainly set. The shot is also accompanied by non diegetic up beat piano music, this creates a lighthearted mood and immediately connotes a friendly comedy genre of film. There is then a voice over of the main character playing as the camera cuts to a close up shot of a cooking pan with food in it and the camera quickly pans up the main character who seems to be mother. In this panning up shot the actress Mila Kunis is revealed this is effective as she is a famous,well recognized American actress this makes the audience want to see the film because of this actress. The voice over is also effective as it is the main character talking out-loud as if she was talking directly to the audience engaging the audience and making us feel involved.The camera cuts to a medium shot of the protagonist in the kitchen, this enables the audience to see her setting which is a kitchen in a home and introduces us to the 2 children sitting down. In this shot the main character is moving about anxiously this suggests that the main character faces stress in this story. The main character is given prevalence this editing makes it obvious that she is an important character and makes us sympathize with her. The next significant shot is a close up shot of her face as she pulls a worried expression this makes the audience feel sorry for her however the up beat background music indicates that her problems are viewed light heartedly in this film.

Original Soundtrack

https://soundcloud.com/le-duckelle-films/luiza-movie-tune

Research and Planning

So far you've evidenced some very interesting research - but I'm hoping you'll evidence more of the research into filming techniques you're using.  You also need to evidence more of your planning - scripts, interviews, timeline, and video-diaries about production in order to improve.

Planning Targets

A very good effort thus far and lots of analysis.  To improve your response aim to evidence more of your time-management and planning and include lots of video diaries and evidence of your progress that way too!  Document every stage of your journey.

Youtube Tutorials

This tutorial really helped with the scenes that we struggled with due to poor lighting. As we began filming the last finishing touches in Winter, we had to put up with scheduling before it got dark, which was an issue as we would be at school during the light hours so had to rush home to film. In the scenes that were unfortunately too dark, we applied colour grading to the footage to fix the cool and warm tones. This was proceeded through the scene of Ricky running his fingers through his hair.

In the party scene, we had to take away the original sound because it was copyrighted popular music with the diegetic sound of the dialogue between the characters. We found a non-copyright audio for a busy bar, which had light music and heavy talking, which we then overlayed onto our scene thus making it look and sound like a busy party, although we only had a small cast, this was fine once we added the bar audio.

Storyboard - First 30 Seconds..

Location Research

If possible we will try get some filming done at our school, to conform to a stereotypical teen movie. If not feasible, we will just set the film in Summer.

If we do go ahead with a couple shots of the school in order to conform to a teen movie, we will base some shots in either a classroom. or crowded area.
-- http://www.therfield.surrey.sch.uk/ --


Due to a low budget for our film trailer, we will use public places such as fields and train stations, along with shots coming from the actors' homes.

So far from our filming, the locations we have gotten are as follows:

 1. Ashtead Common
2. West Wittering Beach
3. Eleanor Smith's home
4. Scenic shots of Brazil
5. Portsmouth
6. London
7. Brighton

Trailers usually corporate several scenic locations, therefore the location is not of a big worry as the more locations better, but obviously it is important to carry through a main location, which most likely be an indoor situation.



These are some photographs taken at the locations we have filmed in during the time.

 The shots taken at the beach will be used for the dream sequence at the start of the trailer.
 This will progress later into the trailer with scenic shots of other areas such as Brighton Beach, and Ashtead Common.

The shots taken in Ashtead Common so far will focus on the protagonist and her alone time, her independence while growing up, whereas shots like the one to the left here is more for the cinematography, not the story line.










So far, we have filmed the protagonist cycling through a field, having a deep conversation with her bestfriend, and several scenic shots. The common is a successful place to film if we want to inhabit that of an indie coming-of-age teen movie as nature is always key to being "indie".













This shot is of two potential characters in our trailer, however of the lesser importance, more so used as extra's which may help the story fold together. During my photoshoot for my photography class, I managed to film a couple shots of the two subject's relationship together, just simply being around eachother, this may go towards our trailer if there is a suitable part.

Trailer Ideas and Brainstorm

A Coming-Of-Age teen movie..

To accomplish a successfully produced coming of age trailer is a very complex thing to do. It will either turn out horrifically terrible, or with the least possibility, a special piece of work. However, we do aim to achieve the "special piece of work" instead. 

The whole basis of our movie trailer will explore the idea of a 17 year old girl experiencing the usual issues of growing up.

- This is just a brief idea however this may change to an extent over the next few weeks -

The rough idea looks into the protagonist, (Lola) played by "Luiza Paulielo" who plays the unusual outcast kid, meanwhile her bestfriend is the cool rebellious one who tries to get Lola out of her comfort zone (Sam) "Eleanor Smith". The love interest (Ricky) is played by "Rodrigo Pintos" who creates conflict between the two friends.

We are going to try create a narrative in our trailer with narration over the top, thus conforming to a typical coming of age trailer, making it more personal to the audience, and a direct approach to explaining the plot.

It will start with a birds eye view point of the protagonist asleep in bed which follows with a narrative from the protagonist.We have filmed several shots of the protagonist and love interest together, in which we will use at the beginning as a dream sequence, regularly used in this type of genre, of the main character lusting over some guy. During the trailer we will see the character grow and go through several scenes in hope to win over the guy of her dreams.

London BFI Film Festival - Moonlight Review - A 17 year old's perspective

MOONLIGHT

A Compelling Drama take on Sexuality and Black masculinity

During the London BFI Film Festival, I was lucky enough to attend the showing of Moonlight "A timeless story of human connection and self-discovery" as described by IMDB. 

The movie followed the life of a young boy, to Adult, showing the hardships of living in a rough neighbourhood, whilst trying to find himself. Moonlight expressed several struggles and issues with sexuality that we still in fact see today. It was a movie that wasn't necessarily a comedy but shared a joke now and then to ease the tension. However the general atmosphere portrayed that of a drama, following the abuse of drugs, sexual encounters, and bullying. A movie that was definitely worth the watch, heavily relatable and heartfelt.

Barry Jenkins did not fail to show the struggle of being a Gay Black man in America. It was successfully shown through Chiron's character development, Jenkins used a smart approach in portraying the characters pain through the lack of dialogue from the character, showing the loneliness and depression within him. Thus showing that being gay was considered a weakness to him, being an easy target to those at his school. However this dramatically changed towards the end as we see the difference in Chiron, both physically and emotionally.

Without spoiling too much of the movie, because no one likes a spoiler alert, you are in for a coming-of-age story in which we see the protagonist grow as a character and go through pain, confusion, courage, and acceptance. From Little, to Chiron, to Black.

Costume Research

Indie costume design:

To give off the realism of a coming-of-age indie teen movie, it is highly important to use the right type of costume. A typical indie costume design doesn't necessarily need to have a high budget, as in most cases you could get away with a flannel and a t-shirt.Most importantly, you need to recreate the fashion of the time your film is set in. 80's based teen movies look into the denim era, and neon clothing. If you wanted to achieve an 80's look, the best way to go is light wash denim and white trainers.

Whereas, in the 90's, teens were into the urban grunge look, where their clothing primarily consisted of black leather jackets, denim jeans, and flannels. However this was more so late 90's. Early 90's did in fact show similarities to the 80's... Baggy clothing was very popular with both boys and girls.

OUR MOVIE COSTUME IDEAS:

To achieve a typical coming-of-age teen movie set in 2016, we will take into account the clothing used now and what suits the characters best. There are three main characters, "Sam" who will be played by myself, Sam is the main characters best friend, typically a rebellious teen who is not afraid to be herself, her costume will look into denim jackets or jeans, a grunge kind of look. The main character, "Lola" played by Luiza Paulielo will portray the typical not so popular teen who hides herself from popularity and socials. Her dress sense will possibly be innocent and girly, however with a hint of the style in 2016. The last character is "Ricky" played by Rodrigo Pintos who will play the love interest. He will dress close to the actors dress sense, with a stylish tint from modern day teens.

Certificate Research - What are Coming-of-Age Films usually certified?

Usually, "Teen indie Coming-of-Age"movies tend to vary around 12A and 15, this all comes down to the amount of sexual references, nudity and explicit language used.

I recently read an article that spoke about the movie  Diary of a Teenage Girl  which "attacked" the film's 18 certificate. Having seen this movie myself a few times, I can identify why it was chosen to be rated R / 18. There are several references and displays of sex, and most likely the "relationship" between the teenager and her mother's boyfriend does help portray the 18 certificate.

The article reads:
"According to a statement from the film makers, the sexual relationship between the 15-year-old-protagonist and the 35-year-old boyfriend of her mother, is the main cause for concern"

"Sexuality is something we're both experiencing and so if one side's perspective is reflected, the other side should be reflected too. Women's stories should be explored and celebrated too."

You can read the article by clicking the following link:
http://www.readingchronicle.co.uk/news/13495657.Diary_of_a_Teenage_Girl_makers_attack_film_s_18_certificate/

However,  DOATG  aside, most teen films lock onto the 15 rating, as they are more so intended for and older audience. The ages 16-25 are the main audience for movies so films tend to lay around the 15 certificate mark. Whereas, films that feature well known actors or directors usually want to rely on the 12 certificate to breach a wider audience, meanwhile, independent movies look at a 15 mark as they are free to express more ideas knowingly that a specific audience will appeal.

Movie Poster Reviews pt.5

Movie Poster Analysis for Coming of Age Teen Movies

Little Birds is an indie coming of age film about a dysfunctional teen who meets a group of boys and gets into a lot of trouble, dragging her bestfriend along with her. This movie poster is successful in the sense that we are aware of the genre of this movie through the facial expressions portrayed. The way the girl on the left is looking at the protagonist makes it evidence of the one sided relationship, we can tell that they love eachother, however she is closed off and selfish. Coming of Age Dramas commonly use this effect of broken friendships and mentally unstable protagonists.

The large print font of the Title "Little Birds" is effective as its simplicity makes it strong as a whole. The use of a small slogan beneath the title "How far would you go?" suggests it dramatic nature in the film, and that there are obstacles that these characters over go.

The layering of the characters leg over the titles at the bottom of the poster create dimension and suggest professionalism. I think that the colour scheme is very well though out for this piece of work, and overall it is a very successful film poster, of which we will be picking out features to portray in our own work,

Movie Poster Reviews pt.4

Movie Poster Analysis for Coming-Of-Age Teen Movies

Turn me on, Goddammit!:

The use of drawing-like features and sketches appeal to a younger audience, which this genre is primarily aimed at teenagers and young adults. This is evident through the description of the Movie and its title. The colours used represent youth and life as they are bright and simple. The use of a review at the top of the poster implies its success and that it may be good, alluring an audience.

Movie Poster Reviews pt.3

Movie Poster Analysis for Coming-Of-Age Teen Movies

The Way Way Back:

The use of the protagonist being underwater meanwhile the rest of the characters surround him beneath the surface, suggest that this character is some type of a loner, he is isolated from his friends and family, also suggesting he is in a situation/ place he does not wish to be in. The use of the slowly progressed enlarging of each word of the title creates emphasis on the " Way Way" part. They have interestingly added the actors name beneath each other, as opposed to the conventional way of side by side, this suggests the films quirkiness, and difference. By using big Movie Titles that were made my by the same makers of this movie, make it open to a wider audience, those who are fans of those movies, and those who are interested in the cast and genre of this movie, of which is all evident in the poster.

Why is Soundtrack important for it's genre?

Soundtrack Research - The perfect sound for a Coming-Of-Age Film

Why is music so important when it comes to film-making?

Some may say, the "mood is in the music", this is most probably true. For instance, if you were watching a trailer thats genre was a comedy, it would be unlikely that soft orchestral music would be playing, unless it was done ironically and for comedic purposes...

Many "indie" trailers using consist of up beat mellow pop, which brighten up the trailer and conform to its stereotypical sound. I have watched several coming-of-age films and it's safe to say that s majority of them do in fact use up-beat music, usually acoustic guitar strumming or finger-picking, with xylophones or string instruments.

Movie Poster Reviews pt.2

Movie Poster Analysis for Coming of Age Teen Movies

Kings of Summer:

Kings of Summer is a coming of age teen movie that follows a group of young boys on their voyage of life and independence.

This movie poster conforms to a summer based movie,this is evident through the title, slogan, and location. Typical indie teen movies have a hand written type of font as their title. 

"Why live when you can rule" is used successfully to captivate the audience and capture a freedom-filled movie. The scenery insinuates growth and independence,evident through the nature and light. The use of the three characters jumping into the water signifies their youth and how they overcoming this, it shows the freedom they have. 

The layout of the poster is appealing to a younger audience, along with young adults, as we are introduced to teen characters displaying fun. The use of the "Sundance Festival" logo infers its excellence and anticipation. Reviews almost always imply the quality of the movie and make it more likely for people to go and see the film. It is shown effective using known references on the poster.

Movie Poster Reviews

Movie Poster Analysis for Coming of Age Teen Movies

DOPE:

Dope is a film following the life of a high school senior and his 90's hip-hop influenced best friends, along the way facing life issues of growing up, friendship and felonies.

This movie poster conforms to a typical high school coming of age story as they usually consist of three friends. The clothing portrayed suggests that they are young, this is also evident in their props, bikes and backpacks. The location is evidently Los Angeles as we are introduced to the famous palm trees in the background. The font for the title "DOPE" is very modern, however old school, which is used successfully as their friendship is built over their love for 90's hip-hop culture, it also connotes music, as the style is similar to what a DJ would use. 

A typical coming of age movie consists of an unlikely less popular character, this is also evident as beneath the title we have the slogan "It's hard out here for a geek" which successfully portrays the hardships of popularity. Also, the use of "here" allows the audience to sympathise with this as it is said in a way that you could personally say, as if you were to say it. 

The composition within this movie poster is very successful as the trunks of the palm trees give off depth within the picture, and the colours used appeal to younger audiences as they are bright and lively.

Brotherhood - Trailer Analysis

Brotherhood is the final film to Noel Clarke's Kidulthood trilogy. It focuses on a majority of the same characters however 8 years later. In this trailer, it begins with an establishing shot of the city of London's skyline, with the non-diegetic narration of the main character, "Time's change....People change". This is very effective as it makes the audience aware that the basis of this movie may be different to the first two, exploring an insight to Sam's new life. We are shown a contrast when he says "times change", as a quick shot of a party is flashed on screen then followed with a close up shot of the character Sam holding a family photograph as the narration says "people change". Therefore, showing his maturity has progressed and he is supposedly a different person. The use of non-diegetic sound of loud thuds are progressed to emphasise the cut to the next shot and also enhance the intensity of the trailer, immediately telling the audience this is no comedy or romance. 

Narration is used very successfully throughout the trailer as it is done to, in a way, not only help the audience understand briefly give an insight the movie as the last one came out 8 years ago, but to also exaggerate the seriousness of it all. The trailer uses brief jump cuts between scenes in which we can ultimately identify something bad has happened or is going to happen. All this is progressed while non-diegetic sound rises until it comes to a hault as the shots stop flashing, and we are shown a sudden shot of a man holding a gun. Narration then continues as we are introduced to the institution logo of "Lionsgate" along with the start of non-diegetic background music, which basically brings the trailer together. This is then followed by continuous shots of different locations and characters with the diegetic sound of one of the characters that we see saying "I have a little problem with your son" which is actually in the movie as i have seen it for myself. Emphasised sound effects are used to intensify the situation and its shots.We are introduced to a new character who is shown to be a "pimp" as he is surrounded by many girls and is well dressed with a sufficient amount of money, also as it is evident that he is trying to make a deal with the main character Sam. This is then cut to a funeral scene as he asks the man who is messing with his family, inferring a sudden death of a family member, and references to threat in the following shot. 

The use of british grime as background music adds to the realism of the movie and the whole feel of inner city London. The use of costume throughout the movie is based around tracksuits and athletic clothing, implying british gang culture. We are aware of the rating of this movie as we are shown a brief shot of a man getting stabbed. This is all while the "pimps" diegetic sound of his voice talking about his street cred and how he is not to be messed with, thus showing his power in the movie.He proceeds to explain what he does and asks Sam "Do you know what that makes me?" in order to show authority and superiority, however this is juxtaposed as the non-diegetic sound cuts off and Sams reply is "a Cunt.", adding a sense of humour to the trailer which makes it slightly more appealing.

The non-diegetic music is then transitioned into a much more hyped sound as we see shots of criminal acts and danger. However this is all contrasted as jump cuts of Sam with his family are shown, and the narration of his wife saying "You say you want to protect this family" thus inferring he is in grave danger and is doing all he can to look after his children and wife, despite all the crime that lingers on.

These multiple shots of crime and family then lead to a scene in a kebab shop as the owner is shown to hold a machette-like weapon against a youth, while the non-diegetic sound cuts off as he says "You want me to cut him? I'll turn him into savaloy. Drunk white man will never tell" also adding a sense of humour to lighten up the vibe of the trailer only slightly. This is then followed by rap lyrics in the non-diegetic sound which conforms to british gang culture and is much suited to the trailer, meanwhile shots of black men in balaclavas are shown.

"First came Kidulthood" appears on a black screen with a gun shot sound, which is then followed by several shots until "Then came Adulthood" appears, then finally the anticipation and intensity is enhanced as the music gets louder and shots become quicker while in between shots it reads "In the end came Brotherhood" one word at a time. This is shown effective as it is very dramatic and also is done to make engage the viewer and make them likely to watch the film.

Nocturnal Animals - Trailer Analysis

Nocturnal Animals shows a link between both opening and closing shots, there is a voice over type narration, which asks the audience a question. The use of city skyline shots help set the location and make the audience aware of the location. Cold, steel blue cinematography is used to emphasise the thrill of the movie, along with a dash of deep red here and there..

Close up shots of eyes are used excessively which emphasises the innocence and vulnerability within the film. The use of quick flash through shots infers the action and Adrenalin in the film, There are references to the films title, both verbally and visually, which is used to show a realistic approach.

There is a supernatural/ alien like "finger tapping" shot, which introduces confusion, surrealism which also intrigues the audience, with its sinister feel. Glass and water drops infer life and health, the innocence and vulnerability, however also connoting danger, as the character is shown behind the glass.

Jump cuts used relate to the tempo of the string music which helps put the trailer together and let it flow well, also adds to the intensity and thrill. There is lack of diegetic sound other than the use of dialogue, which insinuates that this film focuses on visuals and narration as opposed to background music or other sounds, its the type of movie that you may have to watch carefully to understand it well. There is non-diegetic use of "booms" and "wooms" which exaggerates the intensity and flow of the trailer.

The representation of women is shown as calculating, whereas men are shown as vengeful. The women seem to be much more scheming and intelligent than the men, as they are shown by their actions.

The genre is thriller this is evident as the narrative used helps emphasise or infer that the past is coming back to haunt someone,,,

La La Land - Trailer Analysis

The trailer for La La Land, starring established on-screen pair of Emma Stone and Ryan Gosling (see Crazy, Stupid, Love + Gangster Squad) paints it as a prestige picture in the vein of early Hollywood cinema This is evident immediately with the circular fade in to a shot of a Los Angeles boulevard and is the genre is committed to throughout with its vibrant colours and varied imagery, some even fantastical in nature such as the moments where Stone and Gosling's characters seem to levitate into the air. Director Damien Chazelle utilises a number of techniques regarding cinematography for instance lens flares which lend a stylistic sheen to the image, while a particular shot, that of the couple in an aerial tram in the foreground exploits depth to great effect with the city skyline in deep focus in the background, remiscient of the shots in Orson Welle's 'Citizen Kane'. The music of the trailer is a single track,a song taken from the film suggesting that is in fact a musical, drawing even closer comparisons with the golden era of Hollywood cinema with films such as 'Singing in the Rain'. The lyrics often tie in neatly with what is seen on screen, Stone singing "inside a frame" while the visuals seem edited to resemble grainy film stock and "here's to the mess we made" accompanying a succession of shots featuring the couple looking forlorn. The climax of the trailer is particularly evocative of the romance genre, with title cards showing the two actor's names each followed by an image of them before their display of affection - a great big kiss. No one else in the film is focused on, merely alluded to, such as John Legend's character; the focus is obviously on the couple at the heart of the picture.

Research Feedback

Mention representation, genre, narrative, mise-en-scene, camera, editing and sound in your approach to analysis of trailers to add to posts and evaluate those in your chosen genre.  Magazines and posters need to be analysed further - push yourself and evidence your high ability.

Magazine cover analysis

EMPIRE MAGAZINE

Empire is a well known film magazine, that revolves around the marketing, and endorsement of upcoming films, including reviews and interviews. In this cover, we are shown the character "Harley Quinn" overlaying the Empire logo. This is done to advertise the upcoming movie "Suicide Squad". The use of this character intrigues the audience to read this magazine, which is likely to include an excessive amount of promotion for the movie in this copy. Most of Empire Magazine's front covers include a colour scheme to match the character or actor shown on the cover, and various slogans and celeb name grabbers. Composition is a key factor of a successful magazine cover. A well composed cover leads to more buyers and a larger audience who will want to read on. This also helps celebrity endorsement and movie promotion. In-action shots of characters are a good way to give a taster to the movie as we see the character brought to life. Also, simplicity in a magazine cover keeps it brief and rather engaging as opposed to previous issues which rely on heavy use of writing and outrageous fonts. 

However, in this issue of Empire Magazine, it focuses widely on font imagery as opposed to the character itself. Although we are intrigued by Wolverine's character, the use of floating words in the background does not centre the issue on this particular movie, as it does in the Harley Quinn issue. This cover shows brief explanation into whats inside in a gripping and enticing manor. The use of "Star Wars: The musical?" as a rhetorical question engages the reader and makes them want to know if an actual musical is to be produced. 

The Fundamentals of Caring - Trailer analysis

The non diegetic music used within this trailer inhabits an indie comedy type genre, this is evident through the upbeat guitar strumming and drums beat, along with voices that echo "woah" and "ooo". it is suggested that this is a comedy as they introduce pauses in the non diegetic sound when a joke is said to emphasise the joke, and then shortly followed by a funny response. This is proceeded through many comedy trailers as it puts all the focus on the dialogue. This is consistent throughout the trailer. The beginning of this trailer begins with an establishing shot of a house that by the looks of it is in a suburban area in america. We then know this is america through the character of Paul Rudd, a famous american actor, who appears on the doorstep of the house. shortly after two characters are introduced, the non diegetic  sound of the upbeat guitar begins to play, evidently showing that this is an indie feel-good coming of age comedy.

The Girl with All the Gifts - Trailer Analysis

The Girl with all the gifts is a dystopian feature movie that corresponds to a Zombie survival movie. This is evident through the characters and story line. The trailers start off with an establishing shot of what seems to be a prison-like location, while emphasised diegetic sounds of lights turning on is progressed. this is then cut to a close up shot of a young girl, along with the sound of a siren type alarm, thus inferring a prison, as she is shown to withdraw pictures from a wall. this is then cut to an establishing shot of the room, and we are shown an orange hoodie and trousers, which we usually associate the colour orange with prisoners. next to this is a wheelchair, this is contrasted by the fact that she is able to walk. this makes the viewer think that these children are in some sort of captive prison, and have no free will as they are made to sit in a wheelchair and wear orange clothing. we then see a "prison guard" in an army-like jumpsuit yelling and banging on the doors.Stenciled numbers on the door as shown to connote prison and a strict regime, as the prisoners are now identified by numbers. however this is contrasted when the girl we are introduced to, speaks to an elderly woman as she calls her "Melanie".  this is then followed by a shot of two guards holding a gun up against Melanie as she sits in her wheelchair. The perspective of this shot is shown to make the audience feel as if they were in the room, and emphasise the tension. the girl is then locked down to the wheelchair, creating suspense in the trailer and suggesting that something is wrong and that they are in the midst of a post apocalyptic world,

Analysis of AS Production

Inhabitant: Successes and Failures

Our production was successful in many ways. The use of jump cuts made the production effective as it created a sense of realism and took on the role of "found footage". The first shots showed good lighting and use of space, however the success decreased when we were taken into the still establishing shots as they were poorly filmed and lacked good quality sound. This was then continued into the attic scene, however this can be justified as it suppose to recreate home camcorder footage, which usually has poor quality sound. The acting overall was at a success as the main character Lisa showed a realistic perspective, however this lacked in the other character, Ellie. Editing was mostly our success in this production,as we inserted time and date font in the corner to resemble camcorder footage, and also the use of distortion when we are introduced to the "demon", as the frequency is shown to interfere and the low battery symbol pops up on the screen repeatedly. However,back to the sound issues, the dialogue was poor when in the attic, as we should have re-recorded the sound, as the water tank in the attic was very loud and varied volume from time to time, this was evident as the sound cut out when Ellie was speaking. We can learn from this mistake and grow when it comes to filming and creating a feature length trailer for A2, the successes and failures that occurred will help us initiate a stronger production next year.